Recently this week Twitch partnered with MVPindex a US company that process audience engagement analysis. This partnership will allow Twitch and its key partners to received valuable data about stream performance by delivering real-time reports.
As part of the deal, MVPindex will use artificial intelligence to track data. They will measure audience engagement in social media posts, value hours watched on video streams, and Video On Demand. It will also include text and audio mentions by esports athletes and sponsorships.
On November 2017 MVPindex entered the Esports community for the first time. The company tracked more than 3,000 Esports athletes and nearly 400 esports teams across multi-player games and major social networks like Twitch. As a result, the platform is now able to provide accurate measures about Esports and where it stands regarding its audience.
MVPindex CEO Stan Woodward said in regards their partnership with Twitch:
“The cooperation with Twitch and the ability to look deeply into all aspects of what’s happening in a stream and around the stream is driven chiefly by machine. That’s different from what (clients) are accustomed to when there might be a little more manual effort used to create a valuation or research,”.
Colan Neese, Twitch Senior Manager of Audience, expressed that the deal would help to provide a better organization to Twitch’s partnership with brands and gamers team like Team Liquid, aXiomatics, and Evil Geniuses. Thanks to this upcoming new data evaluation, it will be easy to determine the real amount of audience engagement for Esports brands that are now partnering with Twitch but are not part of its ecosystem.